Wi-Fi Fuels Good Customer Interactions

Wi-Fi Fuels Good Customer Interactions

Is your company being penny wise and pound foolish by not providing Wi-Fi to your customers? Regardless of the business – professional office, warehouse, entertainment venue, retail store –

when the public comes to visit, you owe it to them to provide a Wi-Fi experience.

For many people, Wi-Fi is as necessary to life as air and food. They make choices based on whether Wi-Fi will be available where they shop, dine or lodge.

Just as big-screen TVs are ubiquitous in all hotels  these days, so is Wi-Fi. While higher quality hotel chains may try and charge you for a premium internet experience, basic Wi-Fi is generally free.

Is lack of Wi-Fi hurting your business?

We’ve been working with a client that owns several entertainment venues and currently doesn’t offer Wi-Fi. In addition to the main venue at a particular location, there are several smaller spaces where meetings can be held that also don’t support Wi-Fi. During large events, the available cell networks become so saturated that users can’t upload photos they’ve taken during the event.

Not only is that frustrating for people trying to share selfies or post to social media, it also can negatively impact user experience at the venue. And dissatisfied customers are more likely to complain than satisfied customers are to praise.

The client told us that it lost six potential customers based solely on lack of Wi-Fi—during a single week. For this company, providing a Wi-Fi experience for customers should be a no-brainer. If your company is the type where the public gathers, you owe it to your owners or shareholders to provide the best venue experience possible, and that includes Wi-Fi.

Free versus paid Wi-Fi

Now notice I didn’t say “free” Wi-Fi. In certain instances, asking users to pay a few bucks for Wi-Fi can help offset the costs to install and maintain the system while not alienating your client base. Whether your company can take this route depends on several factors, including the type of business and how competitive it is. For a professional office, such as a dentist or an attorney, providing free Wi-Fi could be seen as a differentiator in a competitive environment. On the other hand, asking users to pay $2 an hour shouldn’t be an imposition.

For the company we’ve been working with, visitors likely will be OK with shelling out a few bucks for a Wi-Fi day pass or one that covers a multi-day event. Depending on the particular customer for the smaller venues, the company can roll any costs into the rental fee or allow the renter to recoup some of its costs through charging for Wi-Fi.

A Wi-Fi system can be configured in such a way that does not interact with a company’s internal internet, maintaining strict firewalls and authentication protocols. Since the two data streams never interact, there is zero chance a hacker can infiltrate your private network while using your public one.

If you’re interested in learning more about how Wi-Fi can help set your business apart or whether your current Wi-Fi system is working properly, let Overwatch Technologies take a look.

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